Royal Enfield




Royal Enfield is a well-known automobile company that primarily deals in manufacturing of motor cycles and cycles. Apart from that, it produces lawnmowers, stationery engines

and rifles. The company's motto, “Made Like A Gun”, reflects its weapon making legacy. Royal Enfield is a company based in India with its headquarters in Chennai. The company was founded as Enfield Manufacturing Company Limited in 1890. It produced its first ever bike under the brand name of 'Royal Enfield' in the same year in Redditch, Worcestershire, England. Albert Eadie and Robert Walker Smith were the founders of Enfield Manufacturing Company Limited that ceased to exist after 1971.

About Royal Enfield Ltd India

Although Enfield sold its first bike in India in 1949, it was not before 1955 that India's own Royal Enfield manufacturing establishment came into existence. In 1955, Redditch Company and Madras Motors became partners and formed Enfield India, which is currently based in Chennai. The present day Royal Enfield company is a subsidiary of the Indian automobile stalwart Eicher Motors Limited. Dr. Venki Padmanabhan is the CEO of Royal Enfiled India. Royal Enfield has been the most trusted high capacity bike and the most favourite of the Indian government for the past six decades. The Government of India had a requirement of a powerful, high capacity, strong and reliable vehicle for the Indian Army and Indian Police for patrolling purposes. Royal Enfield was the name the Indian government counted on. In 1965, 800 350cc Royal Enfield Bullet model units were ordered by the Government of India. The original Enfield Manufacturing Company Limited went defunct in 1971; however, Enfield India just kept on growing in stature and repute.


Royal Enfield Plants

Royal Enfield has one manufacturing and assembly facility in Chennai, Tamil Nadu. This manufacturing plant has been functional since 1955 and still produces the Royal Enfield Bullet 350cc and 500cc models.

List of models produced at the plant:

  • Thunderbird 500
  • Thunderbird 300
  • Classic Desert Storm
  • Classic Battle Green
  • Classic Chrome
  • Classic 500
  • Classic 350
  • Bullet 500
  • Bullet 350
  • Bullet Electra
  • Bullet Machismo
  • Continental GT

Future Plans of Royal Enfield

Royal Enfield intends to transcend the limitations of mid-size motorbike industry by further spreading its wings to various part of the world. To make their product more efficient and technologically more advanced and developed,  Out of the two proposed Tech Centres, the bigger one will be constructed in Chennai, over an area of 4.5 acres. The other one will come up in the UK. The total estimated investment of this project will be approximately Rs. 500 crore.


Royal Enfield Achievements & Awards

  • Royal Enfield overtook top world brand Harley Davidson in terms of sales; approximately 3,00,000 units were sold by Royal Enfield in 2014 as compared to 2,67,000 sold by Harley Davidson.
  • Royal Enfield sales jumped up to 43 percent in January 2015.
  • Royal Enfield made profits worth Rs. 558 crore in 2014.
  • Royal Enfield Thunderbird 500 was given the 2012 Enthusiast Motorcycle 250cc –500cc award.
  • Royal Enfield Thunderbird was conferred with ‘Motorcycle of the Year’ award for above 250cc category in 2013.
  • Royal Enfield won the 2012-13 Motorcycle Manufacturer of the Year award.
  • Royal Enfield Continental GT garnered ‘Indian Motorcycle of the Year’ award in 2014.
  • Bullet Classic C5 was bestowed upon Best Bike (Metric-Stock) at the Bearly Cruzin Classic Car and Motorcycle Show in Arizona, USA, in 2009.